'Road Safety Week 2024': every road victim counts

As we steer closer to Road Safety Week 2024, taking place from November 17th to 23rd, it’s more crucial than ever to highlight the importance of road safety, a concern that unites communities nationwide. This year, under the theme "Every Road Victim Counts," we aim to shed light on the profound impact of road crashes, emphasising the stories behind the staggering statistics and advocating for transformative care and support for victims and their families.

The startling reality of UK Road Safety
Annually, over 1,700 lives are lost on UK roads, with another 30,000 individuals sustaining serious, life-changing injuries. The persistence of these figures over the past decade underscores an urgent call for action. Behind every statistic is a narrative of loss, resilience, and a longing for change. A family navigating the aftermath of a road crash is a family in dire need of our collective support and empathy.

Why road safety matters for all ages
Road safety is not confined to any single age group; it encompasses every pedestrian, cyclist, and driver. From our youngest children learning to cross the road to our oldest citizens who've travelled life's highways, ensuring safe travels is a commitment to protecting dreams, adventures, and futures. Road Safety Week 2024 aims to foster an environment where every journey, no matter how small, is marked by caution and care.

Supporting our youngest road users
As part of our dedication to cultivating road safety awareness from an early age, there are a wealth of resources available for Key Stage 1 (KS1) and Key Stage 2 (KS2) pupils. Interactive materials, engaging lesson plans, and thought-provoking activities are designed to embed a lifelong commitment to safe road use. These resources are not only invaluable for young minds but are also pivotal in creating a ripple effect of road safety consciousness that traverses generations.

For educators and parents looking to incorporate road safety into learning and everyday conversations, visit Brake's official resource page: Brake's Road Safety Resources

How you can get involved
Participation in Road Safety Week is an opportunity to do something truly impactful. Whether you're an individual, a school, or an organisation, your involvement can spark conversations, inspire change, and memorialise those we've lost to road incidents.

Signing up gives you access to a free Road Safety Week action pack, filled with ideas and activities to engage your school community.

Join us in making Road Safety Week 2024 a catalyst for change. Let's highlight the incredible work being done to support road victims, push for sustainable funding and care equality, and most importantly, remember every life marked by road tragedy.

To learn more about how to participate or to access resources, visit Road Safety Week 2024.

As we count down to Road Safety Week 2024, let's commit to being advocates, educators, and supporters of road safety. From rallying for better care for road victims to educating the next generation of road users, our actions can pave the way for safer streets and save lives.