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Road Safety Week 2023: Speed
Let's talk about speed; the theme for this year’s Road Safety Week. We’re continuously emphasising the benefits this life-long skill provides, but cycling also invites constant worry in parents who want to keep their children safe. That’s why Road Safety Week is so important.
Road casualty figures show 91 cyclists died in 2022 in road traffic collisions. The second biggest cause of death for youngsters aged 5 -19 are road crashes. These are terrifying facts, it’s no wonder families struggle to know what to do when it comes to encouraging their children to cycle.
But there is so much that can be done to improve road safety and it’s so important that these are put into practice because no one wants to be without their bike, cycling is too much fun! Road Safety Week, coordinated by the charity Brake with support from the Department for Transport, is a chance for us all to work together to protect those on bikes.
The number of individuals cycling each year is rapidly increasing, brilliant! However, the more people there are cycling, the greater need there is for protection. Also, despite the growing numbers, millions still don’t even consider this form of transport an option. Safer journeys are, therefore, vital to a) encourage more people to start peddling and b) to keep those who already do safe.
Road Safety Week is 19th – 25th November 2023 and this year Brake are encouraging everyone to pay more attention speed. What does this mean?
The campaign will start the conversation about why speeding is thought of as acceptable in some situations, what happens when we speed and why reducing speed saves lives. This theme was set following discussions with representatives from community groups, the police, government, businesses, educators and other charities.
Do you want to be a part of raising awareness and keeping those on two wheels safe? You can! Register here for your free online action pack. Cycling should bring enjoyment, not be overshadowed by worry. This is our chance to act, to protect our cyclists!
Five people die on UK roads every day. One in four fatal crashes involve someone driving too fast. By taking part in Road Safety Week 2023, you are joining a national conversation about speed.
We want to challenge why so many of us still think it’s ok to speed, and talk about solutions that we know can make roads safer for everyone.