UK fitness sector urges government to prioritise movement

Leaders within the UK fitness and leisure sector call on the government to prioritize physical activity in the forthcoming budget. Their ambition is to transform the UK into the most active nation in Europe. This appeal follows a report from Sport England highlighting the enormous social value of physical activity, estimated at £100 billion per year.

A call for urgent action
The coalition, comprising representatives from prominent organizations such as UK Active and Swim England, warns that nearly 24% of council areas risk losing leisure centres or facing reduced services due to escalating energy costs. A recent survey found that 62.5% of private fitness facilities will likely increase customer pricing within the next six months to cover these costs.

Huw Edwards, CEO of ukactive, emphasized the struggle many community facilities face to remain operational amid rising expenses. He remarked, “Our nation's health is in decline, and the necessity for these essential facilities has never been greater.” The coalition is pressing for immediate government intervention, including reducing gym membership VAT and expanding public leisure facilities' financial support.

Proposals for Comprehensive Support
Beyond financial relief, the coalition advocates for a comprehensive National Physical Activity Plan. This plan would integrate services into the NHS and incentivize higher participation in physical activities. They highlight that without adequate support, many facilities may close permanently, further damaging public health and community well-being.

Future outlook
As the government evaluates its energy support schemes, sector leaders remain hopeful for swift interventions to prevent further closures and ensure that communities across the UK maintain access to crucial fitness resources. Implementing measures such as reducing VAT and adopting a National Physical Activity Plan are essential steps towards making the UK the most active nation in Europe.

By prioritising these initiatives, the government can significantly boost public health, enhance community cohesion, and improve overall well-being. The fitness and leisure sector is ready to support this transformative journey and drive meaningful change for the nation.

Find out more