The acclaimed "This Girl Can" campaign has an initiative, This Girl Can With You, to encourage more women and girls to participate in sports and physical activities. This campaign's latest phase is committed to breaking down the barriers that contribute to women's lower participation rates than men.
Addressing the enjoyment gap
Research has revealed a significant enjoyment gap, showing that 2.4 million fewer women than men find sports and exercise enjoyable and satisfying. This Girl Can call on the sector to take decisive action to foster a more inclusive environment, enabling broader female participation in physical activities.
Resources for change
The This Girl Can website offers tools, tips, and ideas for organizations eager to leverage these insights and engage more women and girls in physical activities. Sport England has lauded grassroots organizations striving to close this gap but underscored the considerable challenges ahead, such as safety concerns and the cost-of-living crisis widening the disparity.
The power of role models
Nicola Adams, the first female boxer to achieve double Olympic gold, has supported the campaign. Her involvement inspires and clarifies the sector's need to drive change.
The importance of exercise for women
Engagement in sports and physical activities is about physical health, well-being, and enjoyment. Regular exercise can combat many health issues, boost mental health, and promote community and belonging. Creating an environment where women can enjoy and take part in physical activities is crucial.
Igniting a lifelong passion
Moreover, sparking an interest in sports and physical activities in children plays a pivotal role. If girls are encouraged to exercise and find enjoyment in it from a young age, they are more likely to maintain these habits into adulthood. This continuity is key to ensuring a healthier, more active lifestyle.
Visit the This Girl Can website to learn more about how you can support this movement and access various resources.